Leveraging ANALYTICS, ALGORITHMS and ARTIFICIAL INTELLIGENCE for business growth.
Some of our clients to date includes South Africa's leading insurers, medical schemes and marketing agencies.
An Online Edge
Data is a commodity in the information age and key to business growth. We have a network of digital sources for real time data acquisition across various sectors of industry. It allows us unique insights into consumer behaviour and market trends that can be leveraged for your business needs.
By understanding the analytics, optimising for algorithms and leveraging multi-channel A.I delivery, Adjacent Digital is able to give you an edge in the online arena. From competitive intelligence to digital targeting and performance marketing, we ensure that our clients are able to maximise their online ROI.
Our entry into digital media started with the South African medical aid industry through Mediscion Consulting. We have been assisting medical schemes and health insurers with digital media services across our in-house network of digital properties. This allowed us to deliver custom growth strategies and online solutions for our clients to improve their reach in the digital sphere.
With large data sets at our disposal we created analytics-driven solutions which assisted our clients in capitalising on online trends in healthcare. It required an in-depth understanding of search algorithms coupled with a background in healthcare to understand the healthcare consumer from a patient-perspective.
As online technologies evolved, we adapted to the changing environment primarily with the rise of social media and its A.I. powered channels. Our roots are still firmly in the healthcare market but we have extended our services across the financial services sector to assist clients with online marketing, competitive intelligence and strategic growth solutions via digital channels.